Apple has introduced ChatGPT to its ecosystem of devices, marking a significant advancement in its artificial intelligence (AI) strategy. The update, released today as part of iOS 18.2, iPadOS 18.2, and macOS 15.2, integrates OpenAI’s generative chatbot into Siri, Writing Tools, and Visual Intelligence. Alongside ChatGPT, Apple has also debuted cutting-edge features like Image Playground and Genmoji for enhanced creative experiences.

This second installment in Apple’s AI-focused updates underscores its ambition to embed intelligent technologies across its product lineup. Despite the incremental stock uptick of less than 1% following the announcement, the update reflects Apple’s push to sustain interest in its devices amidst a slowing smartphone market.

ChatGPT on Apple Devices: A Major Milestone

With ChatGPT now available, Apple users can access the generative AI chatbot through various applications, including Siri and Visual Intelligence. This functionality enables users to ask detailed questions, generate creative text, or summarize content seamlessly across devices.

Importantly, Apple ensures user privacy by not sharing data with OpenAI unless users opt to log into their ChatGPT accounts, subjecting them to OpenAI’s data handling terms. Each interaction with ChatGPT requires user confirmation, reinforcing Apple’s commitment to data security.

Visual Intelligence: A Leap in Real-World Search

The update also introduces Visual Intelligence, a feature that allows users to search for and interact with real-world objects via the iPhone’s camera. By pointing the device at a restaurant, clothing item, or document, users can obtain detailed information or perform actions like summarizing text.

Visual Intelligence leverages ChatGPT for in-depth queries or Google Search for additional results. However, this feature is exclusive to the iPhone 16 series, which comes equipped with Apple’s proprietary Camera Control button, and select models like the iPhone 15 Pro and 15 Pro Max, which have the necessary hardware for advanced AI processing.

Also read: Benefits of ChatGPT for businesses and individuals

AI Innovations for Creativity and Beyond

The update also includes creative tools like Image Playground for AI-powered image generation and Genmoji for personalized emoji creation. These tools are designed to enhance user creativity and engagement with Apple’s devices.

A Strategic Push Amidst Slowing Growth

Apple launched its initial Apple Intelligence suite in October, focusing on features like notification summaries and Writing Tools. By adding ChatGPT and visual intelligence capabilities, Apple aims to differentiate its devices and maintain user loyalty. However, it remains unclear if these updates will drive significant device upgrades in the near term.

With its latest AI advancements, Apple is setting the stage for a future where intelligent technologies are seamlessly integrated into daily life, maintaining its position as a leader in innovation while addressing the growing demand for AI-powered solutions.