Fastrack Smart, a leading player in the fashion tech industry, has announced Ranveer Singh as its Brand Ambassador. The dynamic and versatile performer has partnered with Fastrack Smart to mark a significant milestone for the brand, propelling it towards becoming India’s largest fashion-tech brand. With a new proposition, a captivating logo, and stylish products, the brand aims to cater to the ever-evolving needs of young Indian consumers.
With this association, Fastrack Smart launches its first brand campaign with the overarching positioning centred on the notion that the youth have full control over their lives. The campaign line, “Follow Yourself“, encapsulates this philosophy, inviting individuals to embrace their authentic selves. The campaign emphasizes how Fastrack Smart empowers young Indian consumers by providing cutting-edge smartwatches that seamlessly integrate with their lifestyle choices and amplify their self-assured spirit with the help of technology.
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Ranveer Singh said, “Fastrack Smart is all about the new age trends, advanced technology, cool designs, and I am all for it! Like me the brand has a certain signature style and represents a dynamic attitude. I am pumped about this collaboration as we share similar DNA, and the campaign ‘Follow Yourself’ resonates with my personality. Isn’t it a smart match!!’’